E L L I O T T G R A H A M / A R T D I R E C T O R

Dell Technologies / #TheDellDudeIsBack

Recycling a spokesperson to talk about recycling E-waste and more.

A lot has changed since Steve was touting desktop computers. So to talk about how much Dell has changed over the past 20 years, the dude himself came back to fill everyone in.

AD AGE  /  CAMPAIGN US  /  LBB ONLINE / MEDIAPOST / DIGG

We launched the campaign uncovering past tweets asking about “Steve” and replied with teaser content prompting them to see what he’s been up to.