E L L I O T T G R A H A M / A R T D I R E C T O R
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PUREPLUS

Responsible for the web design and launch of Pennzoil's new motor oil made with Pureplus Technology. Since the product is revolutionary in the fact that it's made from natural gas vapor, we needed to stray away from the brand's conventional "yellow" design and develop a more premium look that also felt somewhat technologically advanced compared to competitors.

PUREPLUS.COM

Agency - JWT

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