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Pennzoil® has always been known as the “All American” oil. But with little recognition as a leader in automobile innovation, we had to flip that perception “upside down”. We traded in Mario’s shrooms and powered him up with Pennzoil Platinum®, launching our brand new product alongside his new game in a live-action racing event at SXSW® Interactive. Let’s just say Pennzoil legal was sweating bullets.
Agency - JWT